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APAC-Strategic Marketing Manager

日期:2013/2/6                                                        浏览次数:2406

Strategic Market Manager - APAC is responsible for supporting and driving strategy, new business opportunities and Voice-of-Customer rigor for company. This position is responsible for leading market research and business planning programs in line with the BUs STRAP. The Strategic Market Manager will drive long term organic and inorganic growth in the business through the development of new market strategies while collaborating with line-of-business and functional resources to ensure the execution of the strategy and roadmap. This is a dynamic role with opportunities for advancement into other functional leadership positions.

Detailed responsibilities include:
• Understanding the regional AIDC and adjacent markets including – players, trends, technologies, standards, regulations and economics. Develop market segmentation with the objective of understanding unique customer problems within each segment.
• Drive segments of strategic plan “STRAP” for the business including long term strategic initiatives, near term actions and competitive market analysis in the AP region.
• Contribute to the development of the annual operating plan “AOP”, including long term forecasting activities.
• Drive continual voice of the customer “VOC” activities to validate market understanding; monitor and evaluate customer concerns, issues, and satisfaction to anticipate customer problems that can be solved with new product development; formulate macro level requirements for new solutions to drive growth.
• Identify and develop business plans to grow adjacent market opportunities. Identify and drive third party partnership opportunities.
• Perform primary and secondary market research activities in the markets of interest. Research and conduct market analysis of competitors in each segment with respect to their corporate channel strategy, new product introductions, technology and M&A.
• Support channel activities such as channel development, alliance program efforts, new product launches, pricing activities, customer presentations, bid support and customer user groups.


Qualifications:
• Education: Bachelor’s degree in Marketing, Engineering or Finance MBA
• Experience - years: 3 years of market research, line-of-business leadership, product management or marketing management 5-7 years
• Experience – Industry Technology Automatic Identification, Software, internet
• Experience – Industries served Business-to-Business Retail, Healthcare or Transportation
 

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