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Strategic Marketing Manager

日期:2013/2/6                                                        浏览次数:1540

This role will build market & competitor intelligence, develop & deploy vertical market strategy, support STRAP development and drive marketing excellence.
The successful candidate will work closely with product management, customer/channel marketing and Marcom professionals to develop and execute the business’ strategic plan. He or she will also work with the field sales team, key distributors, internal executives, and key business partners to maximize the growth, development and ROI of the BU’s product portfolio today and in the future. 

Specific activities include:

1. Build Market and Competitor Intelligence
• Build the market and competitive Intelligence function by using various external & internal data sources
• Conduct fact-based analysis of market trends, industry regulations, competition landscape, technology advancements and customer needs assessment and new product developments
• Provide regular input to AP leadership team, LOB and sales team as well as support their ad-hoc inquiry
• Launch Bi-weekly newsletters on industry/competitor dynamics
2. Develop and Deploy Vertical Market Strategy
• Define key vertical markets for the company overall business
• Conduct VOC (Voice of the Customer) to identify customer needs
• Discern customer segments, economics (willingness to pay and cost to serve), competitive dynamics and choose target segments
• Develop solution offering and value proposition for each target segment and package the company products across LOBs
• Identify opportunities to further expand/optimize product line, penetration, as well as repositioning in order to better serve segment needs
• Develop go-to-market approach including channel, positioning, pricing and promotion
• Work with LOBs’ customer marketing, field application and Marcom team to deploy go-to-market strategy
3. Support STRAP Development
• Lead the STRAP process
• Provide macro economy, market and competition dynamics as the foundation for STRAP development
• Organize cross-function workshop (sales, marketing, R&D, Finance, HR, ISC etc.) to brainstorm, verify, and prioritize mid to long-term growth options
• Develop frameworks to structure various growth initiatives such as NPI, adjacency market, geographical expansion, channel development, strategic partnership/alliance, M&A etc.
• Ensure Function plan & resource investment aligned with STRAP
4. Drive Marketing Excellence
• Drive marketing excellence throughout the company organization
• Conduct trainings on SMP, VOC, QFD, Pricing and Commercial Excellence etc.
• Support key NPI projects based on requests

He/she is an excellent broad-based business thinker who can collaborate effectively with peers as well as executive functional and senior business line leaders.

Specifically, the successful candidate should bring:
• Proven strategic marketing, strategy formulation and product/business positioning skills.
• Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues.
• Solid commercial development and marketing expertise in a business to business distribution centric environment with significant growth expectation.
• Broad strategic analysis skill set complimented with a detail orientation.
• Ability to build credibility with existing experience sales organization by building relationship and investing in building internal relationship with sales, technology and other key business segment and functional leaders
• Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills.
• Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages.
• Experience with the implementation of growth, new business development and marketing initiatives that lead to stronger market penetration.
• Proven ability to successfully direct business opportunities, including market assessment, strategic planning, objective setting and implementation.
• Track record of establishing short and long term market and product growth goals, then executing operating plans to achieve them.
• Strong business acumen, “street smarts” and an in-depth understanding of the marketing and financial implications of new opportunities.
• Ability to understand and add value to high-level management interactions, with a proven ability to develop and “sell” creative business strategies.
• Experience managing in a matrixed and lean culture that continuously prioritizes operational excellence.
 

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